Critical Eye II

More proof I have opinions.

still my fav ad campaign ever. Long-running because it works. Look how happy that duckling is. It’s perfect. Even though the first sentence is incorrectly title case and they used the "That's because" cliché.

Yes, yes, a thousand times yes. History has been made. Also smart move for a brand who needs to stay relevant. A+

Fixed your unnecessary commas with mascara, son

I may not agree with pro-life billboards but I do agree that a headline of "WHAT!!!!!!" will grab your audience's attention and hold it.

I like this for some reason; not sure why.

Down for this copy, but they shoulda put a colon (because my name is not Sex)

HAHAHAHAHAHAHAH

Horrible syntax and grammar aside, this is advertising the wrong thing. Nobody is going to believe you that this breakfast is "delicious," because everyone knows it's simply not true. The selling point is the convenience factor--it comes from a convenience store.

Ladies and gentlemen: *THEEE SINGLE WORST* GRAMMATICAL ERROR I'VE EVER SEEN ON ANY AD, EVER. Was this on purpose to get social shares?

^ Speaking of which, name your products well and youll not only increase sales but get free marketing from social shares…people like to be look clever by sharing your cleverness, as I have done here

Fantastic ad by Lyft, thanks guyz.

?????????? 😳 😤 HOW DID THIS FUCKED UP SYNTAX HAVIN-ASS AD GET APPROVED??? WITH RANDOM COMMAS STUCK IN THERE???? THAT CHANGE THE ENTIRE MEANING AND FLOW OF THE SENTENCE??? I DONT FUCKING UNDERSTAND AND I AM SMH-ING *HARD* RIGHT NOW AT WHOEVER DID THIS. #dontworrypeoplewillcallyou

Bought pet food from Chewy once. This brand decided to send HANDWRITTEN christmas cards to their customers. impression made...now i feel special and y'all got my brand loyalty.

......? Because you look pregnant, or like a senior citizen? Also, don't break the line after "get"...break it after "you."

i love it.

Critical Eye

Wherein I take other writers to task for their bad and weird decisions.

I could G-stunt on whoever wrote this, man. WHAT ARE YOU TRYING TO SAY, AND TO WHOM? That my weighty work bag is sculpting my biceps, so I should remove the one-pound brown-bag lunch in order to...what? Not have nice arms? 

OH SHIT YOU GOT ME, OK I LIED ON MY RESUME, UGH WHAT DO I DO? OH I KNOW, I'LL BUY YOUR PRODUCT SO I'M NOT A GIANT FRAUD. This ad is like, "Let’s try to ensnare the ‘unemployed people’ market...THEY have lots of money to burn…"

CTAs both legit and jokey, scrawled on a whiteboard at Tribal DDB.

"ROLLOVER AND CLICK HERE TO READ MORE SO YOU CAN LEARN MORE ABOUT SAVING MONEY SO YOU CAN BUY NOW ONLINE RIGHT NOW" hahahahah amazing.

PRIX FIXE. Spell it right or I WILL erase your sign.

This is not an ad, but whatever. I’m giving creative feedback. I love “decadent drizzle” and “velvety foam” but the handwriting is like, making threats in Defacing Public Property font. It’s like TRY ME. HOT OR ICED. SEE WHAT HAPPENS TO YOUR FAMILY.

Another hokey ad with confusing copy. IN WHAT SITUATION would you order from a Thai restaurant and receive Greek food?? GUYS DONT ORDER FROM THE COMBINATION GREEKZA HUT & THAI-O BELL OR THERE MIGHT BE A MIX-UP.  

"Our service makes getting laid easier." I approve this ad.

Do we really need the word "approach"—does "approach" make the copy clearer, or does it make the ad weird as hell?

Answer: Weird as hell

EVERYONE BE NICE TO MTA, you're all rude. Stop. Stop being rude and hurting MTA's feelings.

TELL IT LIKE IT IS Y’ALL, I love the honesty of this piece.*

*technically not copy and technically from Sweden

Ad on a phone booth. LOL at the rhyme.

Whoa. I guess sex sells.

PS ""Hot goes""??? No.

And you don’t need the ‘Very.’

 BRILLIANT way to position a product that is absolutely just MSG.

I like “grins guaranteed” better. I know alliteration is cheesy but the word “smiles” is far cheesier.

Interesting choice of descriptors. At first blush way too feminine for such a masculine ad, but then, dudes do get all EMOTIONAL about sports.

Proofreader what? Proofreader WHO?

“Give your boyfriend…a lesson…in how….to bring home…the bacon.” I know this is a poster about butchering classes, and suggesting you give a bloc of butchering classes as a gift. But like, when broken down, it really means “show your boyfriend how to make more money.” Does that mean they’re telling you…to tell him…to learn how to be…a professional butcher.