Adriana DiGennaro

ADRIANA DIGENNARO

adriana.digennaro@gmail.com 631.921.8120 adrianadigennaro.nyc

Integrated copywriter, native New Yorker. 10 years agency experience. Artsy word nerd living in Bushwick. People are my favorite thing in the world; I’m a modern-day female Cosmo Kramer except I have my own stuff. Specialties: luxury writing, hospitality, consumer products and naming. Passions: foreign films, microfiction, Doc Martens, and weird eyewear.

Experience

Senior Copywriter | Apr ‘21 – Jun ‘24 | BGB Group | New York, NY

Developed (mostly HCP-facing) copy for EXKIVITY and OPDIVO, two immunotherapy drugs on Takeda Oncology and BMS Oncology, as well as contributing to pitch work on new business. Projects included interactive core visual aids, leave behinds, and rep-triggered emails.

Contract Senior Copywriter | Nov ‘20 – Dec ‘20 | thebloc | New York, NY

Helped develop patient-facing copy for video storyboards on VIVITROL, Alkermes’ drug for alcohol and opioid dependence.

Contract Senior Copywriter | Jul ‘19 – Aug ‘19 | JUICE Pharma | New York, NY

Helped develop HCP-facing copy for print and digital materials on SANDOSTATIN, Novartis’ drug for acromegaly and carcinoid syndrome.

Senior Digital Copywriter | Feb ‘18 – Jun ‘19 | MERGE | New York, NY

Developed CRM content for American Express, namely communications to Centurion card members. Contributed to CRM for Sylvan Learning and social for Abbott Pharmaceuticals.

Freelance Senior Copywriter | New York, NY | Baccarat, BR& @ DKC, Revolver New York

Developed poignant, poetic copy to create brand voice for The Baccarat Hotel. Wrote romance copy for The National by Iron Chef Geoffrey Zakarian. Named products for David Barton, The Mondrian Soho, Union Square Hospitality Group, Hyatt, Bozzuto, and Chef David Burke.

Senior Copywriter | May ‘17 – Sept ’17 | Iris Worldwide | Munich, Germany
Created HCP and patient facing campaigns for Roche Diagnostics. Wrote inspired campaign and product copy for Siemens consumer electronics and appliances.

Senior Copywriter | Aug ‘15 – Jan ’17 | Launchpad LLC | New York, NY
Spearheaded 360° cross-platform campaign development for Habitat for Humanity’s EOY fundraising, seeing a 40% increase in 2016. Handled CRM, print and digital for Western Union.

Creative Copywriter | Jul ‘13 – Apr ’15 | MME | New York, NY

Concepted, pitched, and executed full rebrands for boutique hotels The Surrey, The Benjamin, and the Affinia Hotel Collection, earning Denihan Hospitality Group a gold Adrian Award for The Surrey’s new branding. Singlehandedly executed all marketing copy for each product.

Copywriter | Mar ‘10 – Jun ’13 | RDA International | New York, NY
Hired to help rebrand Harry & David through copy for catalog, site, emails and banners. Wrote emails and DMs for Eloquii by The Limited; managed social media for Vera Wang fragrances.

Copywriter | Apr ‘07 – Aug ’09 | MRY | New York, NY
Pioneered copy development as the first Copywriter in MRY (née Mr. Youth) history. Brought a fresh, youthful voice to college marketing campaigns for Pepsi, Chase, Microsoft, and Tic Tac.

Education

M.F.A. in Poetry | 2010 | Sarah Lawrence College | Bronxville, NY

B.A. in Literature | 2006 | Bennington College | Bennington, VT